Start Your Content Strategy Part 2 – Create Impact
In Part 1 of this series, we used the Business/Relationship Framework to better define the kinds of customers you do business with or want to do business with. In this post we’ll continue starting your...
View ArticleEasy Access Is Critical, Speed & Accessibility
Even if you have a magnificent garden or website, if it is difficult for visitors to access, your traffic count will suffer. The goal should be to make your garden and website easy to access for...
View ArticleResponsive WordPress Themes
iCandy Academy explains why having a responsive WordPress theme is important for your website and can help your SEO in this video tutorial. Responsive WordPress Themes Whether you use a paid or free...
View ArticleRelevance Is Imperative, Research & Audience
UPDATE: This article was updated on Sept. 12, 2016 to reflect new announcements about Google’s Keyword Planner tool. See below for details. There is no sense in planting a palm tree in Wisconsin, just...
View ArticleLongevity Is An Advantage, History & Authority
Building your garden’s reputation as a destination is not something that happens overnight, just as building your website search engine authority takes time. The goal is to stick around in the same...
View ArticleGood Design Gets You Far, Design & Audio Visual Content
Your garden and website should be well designed and full of beautiful and stimulating content. Your website’s template is like your overall garden blueprint; your visual content is like individual...
View ArticleContent Planning for Your WordPress Website
It’s important before building your own WordPress website to plan the pages, text and images that you will have on your site. Watch this video for website content planning techniques. Better...
View ArticleOrganization Is Important, Architecture & Navigation
Your garden and website should be well planned, organized and easy to get around. The goal is to make it easy for people to find what they are looking for. In a garden, grouping related plants (i.e....
View ArticleIntroduction, Search Engines & SEO
The world wide web holds over a trillion pages, according to Wired magazine founder Kevin Kelly1. About 570 new websites are created every minute, says one PC Magazine study. These numbers are as...
View ArticleAnatomy of a Search Engine Results Page, The SERP
Search engines are constantly scanning and indexing millions of websites and evaluating countless factors to calculate the most relevant websites to return for the specific keywords for which a user...
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